If you’re applying for a sales position, your resume needs to sell you just as effectively as you’d sell a product or service. Whether you're a seasoned sales executive or just starting out in the field, a strong resume helps you stand out in a sea of ambitious applicants. Today’s sales recruiters look for achievements, personality, and potential — and your resume needs to reflect all three.
In this post, we’ll walk you through an expertly crafted sales resume sample and break down why it works. We’ll also offer actionable advice to help you create a resume that opens doors.
COMPLETE SALES RESUME SAMPLE (TAILORED FOR A MID-LEVEL SALES PROFESSIONAL)
JOHN DOE
123 Main Street, New York, NY 10001
(555) 123-4567 | john.doe@email.com
Professional Summary
Results-driven sales professional with 5+ years of experience in B2B and B2C environments. Proven track record of exceeding sales targets, building lasting client relationships, and leading territory expansions. Adept at identifying customer needs and aligning solutions to maximize revenue growth. Seeking to contribute my skills to a forward-thinking organization that values performance and people.
Core Competencies
B2B & B2C Sales Strategy
CRM (Salesforce, HubSpot)
Cold Calling & Lead Generation
Negotiation & Closing Deals
Client Relationship Management
Market Research & Competitor Analysis
Professional Experience
Sales Executive
Brightline Solutions, New York, NY
March 2021 – Present
Surpassed quarterly sales targets by an average of 18% over 3 consecutive years
Developed and executed lead generation campaigns that boosted pipeline by 40%
Managed a portfolio of 80+ client accounts, resulting in a 92% client retention rate
Collaborated with marketing team to refine product messaging, contributing to a 12% increase in conversion rates
Sales Associate
Trinity Tech Co., Brooklyn, NY
June 2018 – February 2021
Consistently ranked in the top 10% of sales reps nationwide
Closed deals averaging $15K by tailoring solutions to specific client needs
Conducted weekly product demos and webinars, increasing inbound inquiries by 25%
Trained 5 new hires, leading to 20% faster ramp-up time for the team
Education
Bachelor of Business Administration
City University of New York, 2018
Certifications
Certified Inside Sales Professional (CISP) – AA-ISP
HubSpot Inbound Sales Certification
Advice: Writing a Sales Resume That Sells You
Quantify your impact. Numbers speak louder than adjectives. Include metrics like sales growth, quota attainment, and customer retention rates.
Focus on achievements, not duties. Anyone can list "responsible for sales"; go beyond by highlighting results.
Tailor it to the job description. Use language from the posting to make it through applicant tracking systems.
Keep it clean and readable. A cluttered resume can cost you a second glance — clarity is key in sales and in resumes.
Use action verbs. Words like “generated,” “closed,” “accelerated,” and “increased” convey motion and results.
Frequently Asked Questions About Sales Resumes
1. Should I include quotas on my sales resume?
Absolutely. Employers want proof you can deliver results. If you regularly hit or exceeded your quota, showcase it with specific percentages or dollar amounts.
2. Is it better to use a functional or chronological format?
For most sales roles, a chronological resume works best. It clearly shows your progression and success over time, which hiring managers value.
3. How long should a sales resume be?
Ideally, keep it to one page if you have under 10 years of experience. Two pages are fine for more seasoned professionals with notable achievements.
4. What’s the best way to highlight soft skills in sales?
Incorporate them into your accomplishments. For example, “Built strong client rapport, resulting in a 90% repeat business rate” shows interpersonal strength through results.
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